Last edited by Mijind
Saturday, February 15, 2020 | History

2 edition of New product development. found in the catalog.

New product development.

J. O. Eastlack

New product development.

  • 374 Want to read
  • 33 Currently reading

Published by American Marketing Association in [Chicago] .
Written in English

    Subjects:
  • New products.,
  • Product management.

  • Edition Notes

    Includes bibliographical references.

    StatementEdited by J. O. Eastlack, Jr.
    SeriesMarketing for executives series, no. 13
    Classifications
    LC ClassificationsHD69.N4 E2
    The Physical Object
    Paginationxii, 148 p.
    Number of Pages148
    ID Numbers
    Open LibraryOL5600247M
    LC Control Number68006555

    Operational decisions are made incrementally, but important strategic decisions are delayed as much as possible in order to allow a more flexible response to last-minute feedback from the marketplace. Concept development and testing -- for the Waffle Taco, the team generated 80 iterations of the product before deciding on the final one. Within months of putting ThinkJet on the market, the company introduced a minicomputer system for a broad corporate audience at a modest price. Should it be launched in a single location, a region, the national market, or the international market? Like a rugby team, the core project members at Honda stay intact from beginning to end and are responsible for combining all of the phases. Transfer of learning to subsequent new product development projects or to other divisions in the organization takes place regularly.

    Passing down words of wisdom from the past or establishing standard practices based on success stories works well when the external environment is stable. It has some built-in limitations: It requires extraordinary effort on the part of all project members throughout the span of the development process. We analyze the different personalities to see if they would get along. Types of new products There are several stages in the new product development process It may not apply to mammoth projects like those in the aerospace business, where the sheer project scale limits extensive face-to-face discussions. Idea analysis -- involves a closer evaluation of the product concept.

    Hewlett-Packard began to apply what it had learned from designing and pricing ThinkJet to its minicomputer line. The reason is that product development costs rise greatly in later stages. Product development -- involves ensuring the concept is viable and has been determined to make business sense and have business value. This limitation may be particularly true in biotechnology or chemistry. Some factors should be considered before the product is commercialized: Introduction timing. Establishing an evaluation and reward system based on group performance.


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New product development. book

A framework helps structure the actual product development. Management establishes enough checkpoints to prevent instability, ambiguity, and tension from turning into chaos. Idea generation -- the development team reviews 4, new product ideas each year. In addition to corporate strategy and organization learning, the external factors such as, market and competitive conditions also play a big role in driving business strategies.

Test marketing is often performed by offering your product to a random sample of your target market. The article focuses on the early stages of product development and illustrates how the persistence of Jones, spanning more than a decade of work, ultimately led to the product's launch and wild success.

We observed many examples of self-transcendence in our field work. But when we are trying to come to grips with achieving both low cost and high reliability, our minds work to integrate the various points of view. Waterfall Method Retention of organizational learning in a purpose-built innovation process Starting each project from scratch each time Right-sizing process rigor to project risk Bureaucratic, one-size-fits-all, rigid procedural requirements Speed and Productivity A steady flow of continuous innovation Random innovation All functional capabilities are respected and integrated One functional approach dominates Fact-based project and portfolio decision-making Decision Factory Emotional, unstructured decision-making Applications of Stage-Gate Thinking Stage-Gate is the industry standard for new product innovation.

Ideate -- Brainstorm solutions to the problem. Even if an idea doesn't turn into product, keep it in the hopper because it can prove to be a valuable asset for future products and a basis for learning and growth.

Like a rugby team, the core project members at Honda stay intact from beginning to end and are responsible for combining all of the phases.

Third, management should assign a different mission to new product development.

Marketing/Product Development

A group possesses a self-organizing capability when it exhibits three conditions: autonomy, self-transcendence, and cross-fertilization. The risks and costs are simply too high to allow every product to pass every stage of the new product development process. Differentiation, however, tends to dominate the concept development phase of the cycle, and integration begins to take over the subsequent phases.

This has a lot to do with the benchmarking research that the Stage-Gate process design is premised on. The date for the next Gate is set. Frugal products have the potential to drive the development progress and living standards of low-income consumers.

It is important for an organization to be in agreement for these criteria and metrics.

Strategic Planning and New Product Development

Lean, mean and scalable are the key points to keep in mind. The key lies in finding the mistakes early and taking steps to correct them immediately. Unstable and unpredictable markets cause uncertainty and risk in product development. The goal is to generate ideas for new products or services -- or, improvements to products or services -- that address a gap in the market.The New Product Development Reference Guide (“Guide”) was developed as a tool to be used by any company wishing to create a corporate structure for the development of new (from the slightly enhanced to the new to the market) products.

Jun 01,  · Five Steps To Develop A New Product. The starting point for all product development should be to analyze the needs of current and potential customers, their levels of satisfaction with what Author: IESE Business School.

Product Development. You may freely distribute this document, in either electronic or print form, but may not use it commercially or use it to make derivative works. If you wish to quote the text, please attribute the book as follows: From The Principles of Product Development Flow, by Donald G.

Reinertsen, Celeritas Publishing, Shows you what it takes to develop products that blow your users away—and take market share from your competitors.

Agile Product Development

This book will explain how the principles behind agile product development help designers, developers, architects, and product managers create awesome products; and how to Brand: Apress. The aim of this study is to present the results of a correctly conducted new food product development process.

Though, only the elements of the new product design that were possible to be carried. Jun 06,  · My recommendations are: * The Lean Startup, by Eric Ries - This is a must read for any product manager who’s starting a new product.

* Running Lean, by Ash Mauraya - This is practical guide to the theory introduced in The Lean Startup book. * Insp.